Hallmark is the world’s best-known greeting card brand. Our Keepsake
Ornaments hang on countless Christmas trees. We create gifts and
packages you can’t wait to unwrap. - Hallmark.com
Hallmark uses lots of die cutting to get the shapes of the paper they want. They have a machine that folds and glues down envelopes so they are ready to be used. They have a printer-like machine that engraves the paper while also applying color to the paper. They also have silkscreen prints, and machines that apply glitter and nylon for textures of the cards.
The one thing I found most amusing about Hallmark was that each die was used for one job and never to be used again. The amount of cards they sell to make the mold/die profitable is amazing.
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